Beyond Politics: The Value of Inclusive Marketing Campaigns by Budweiser

In a society that is becoming increasingly diverse and inclusive, it's surprising to see some individuals, particularly conservatives, criticize a national company for being inclusive of all communities across the country. The target of this criticism, in this case, is Budweiser, a brand that has been known to promote its beer through various marketing strategies, including advertisements and sponsorships.

The recent backlash against Budweiser stems from their latest commercial, which promotes the idea of togetherness and inclusivity. While the ad's message of unity seems innocent enough, some conservatives have taken issue with it, claiming that it's an attempt by Budweiser to push a political agenda and cater to a particular demographic.

However, it's essential to understand that the purpose of a national company like Budweiser is to appeal to as many customers as possible. The company aims to sell its beer to a broad range of individuals and communities, including conservatives, liberals, and everyone in between. To achieve this goal, the company must be inclusive and welcoming to all customers, regardless of their political views, race, ethnicity, or gender.

Boycotting a business simply because it's being inclusive of ALL customers is not only counterproductive but also childish and immature. Budweiser's latest commercial is not an attempt to force a particular view on anyone. Instead, it's a celebration of diversity and inclusivity, something that should be encouraged and celebrated.

Furthermore, boycotting a company like Budweiser would be detrimental to the company and its employees. The company employs thousands of individuals across the country, and a boycott could lead to job losses and financial struggles for those individuals. It's crucial to remember that companies like Budweiser are an essential part of our economy and contribute significantly to our country's overall prosperity.

Instead of boycotting and criticizing companies for being inclusive, we should strive to create a society where diversity and inclusivity are celebrated and encouraged. We should work towards creating a society where individuals can express their views and beliefs without fear of being silenced or ostracized.

To further elaborate on the importance of inclusivity and diversity, it's crucial to understand that as a nation, we are becoming increasingly diverse. According to the US Census Bureau, the country's population is projected to become majority-minority by 2045, meaning that no single race or ethnicity will make up more than 50% of the population. Therefore, it's imperative for companies like Budweiser to be inclusive and welcoming to all communities to ensure they continue to appeal to a broad range of customers.

Moreover, research has shown that diversity and inclusion in the workplace can have a positive impact on a company's bottom line. According to a report by McKinsey & Company, companies in the top quartile for racial and ethnic diversity are 35% more likely to have financial returns above their respective national industry medians.

In addition, inclusivity is not just the right thing to do; it's also essential for creating a sense of community and belonging. In a society that is becoming increasingly polarized, it's crucial to find ways to bring people together, regardless of their political beliefs, race, or ethnicity. Companies like Budweiser, through their marketing campaigns and other initiatives, can help create a sense of togetherness and unity.

Furthermore, the criticism of Budweiser for promoting inclusivity and diversity is not just unfounded, but it's also hypocritical. For years, conservatives have been calling for companies to stay out of politics and focus on their core business. However, when a company like Budweiser promotes a message of unity and inclusivity, they are accused of pushing a political agenda. This kind of double standard is not only unfair but also undermines the principles of free speech and free enterprise.

In conclusion, companies like Budweiser have a responsibility to be inclusive and welcoming to all customers. Inclusivity and diversity are not just the right thing to do; they are also good for business and essential for creating a sense of community and belonging. Conservatives should embrace these values and work towards creating a society where everyone is welcome and valued. Instead of boycotting and criticizing companies for promoting inclusivity, we should celebrate and encourage these values, as they are essential for creating a better, more united, and more prosperous society.

Written By: Stephen Despin Jr.


Stephen Despin is a libertarian-conservative, blogger, and grassroots organizer, who's worked extensively in grassroots advocacy, campaigns, and lobbying for the past 6 years. As the founder of Talk Policy, he's become a voice in libertarian-conservative politics and has helped to shape the conversation around a variety of issues. Stephen is highly skilled in digital organizing and social media management and has been recognized for his ability to build effective and engaging online communities. He's a tireless advocate for limited government, personal freedom, and individual responsibility, and will continue to play an important role in shaping the libertarian-conservative movement.

originally posted at: Beyond Politics: The Value of Inclusive Marketing Campaigns by Budweiser | Talk Policy